Introducing Sweet Palermo®, the internationally renowned brand of dulce italiano pointed sweet peppers brought to you by Rijk Zwaan, a leading vegetable breeding company. These peppers are a true delight, boasting a unique combination of looks and taste that sets them apart from the rest. Prepare to be surprised by their exceptional sweetness and an aromatic richness that elevates any dish they grace.
But don’t just take our word for it. At Rijk Zwaan, we firmly believe in cultivating a healthy future for all, involving every participant in the fresh produce value chain. To achieve this, we continuously stay attuned to worldwide consumer trends and market demands. We conduct extensive consumer research projects and host competitions where we let the consumers speak for themselves. And the result? Seven consumer awards in the past decade, starting from 2012. The latest accolade is the prestigious 2022 Taste of the Year award from Spanish consumers.
When you choose Sweet Palermo®, you opt for a product that caters to your desires as a consumer, providing a wholesome yet irresistibly tasty alternative. Compared to regular blocky peppers with a brix value of 6-7, these sweet pointed peppers boasts an impressive brix value of 8-9.5, making it a genuinely sweet and flavourful treat. Additionally, the fruit is blessed with minimal seeds, making preparation a breeze.
The cultivation of Sweet Palermo® vegetable is a meticulous process entrusted to hand-picked selected growers forming the esteemed Sweet Palermo® Growers Group. As a grower partner, they gain exclusive access to the latest Rijk Zwaan varieties that meet the stringent standards set for this premium brand. Each sweet pointed pepper is hand selected, hand-picked and packed into specially marked Sweet Palermo® bags. If it doesn’t clearly say Sweet Palermo®, it’s not. This dedication to excellence ensures that only the best produce reaches your table through dedicated retailers such as Woolworths, Freshmark and Pick & Pay.
The Birth Of Sweet Palermo®
Originally, Sweet Palermo® started with the vibrant red variety, but the line has since expanded to include the vibrant colours of yellow and orange. The newest addition to the palette is the sumptuous chocolate-coloured Sweet Palermo®.
Each of these varieties undergoes rigorous testing before bearing the Sweet Palermo® name, ensuring they possess the necessary resistances, plant physiological attributes, and yield traits that make them successful commercial crops for growers.
Discover the vibrant spectrum of these sweet pointed peppers, each with its distinct flavour profile, adding a burst of colour and taste to your culinary creations. Whether you’re preparing a fresh salad, a hearty stir-fry, or a sizzling fajita, Sweet Palermo® peppers are the perfect companion, adding a touch of sweetness and elevating your dishes to a whole new level of deliciousness.
When you choose Sweet Palermo®, you’re making a conscious choice to embrace healthy eating without compromising on taste. These peppers embody the perfect harmony between health and indulgence, making them a favourite, not only, among health-conscious foodies and gourmands alike, but children just love Sweet Palermo® peppers whether raw or cooked.
To experience the Sweet Palermo® difference for yourself, visit our website at www.sweetpalermo.com. There, you can explore the diverse range of flavours and find inspiration for incorporating these delightful peppers into your daily cuisine.
Join the Sweet Palermo® movement and embark on a culinary adventure like no other, surprise your friends when you open your fridge and they see these vibrant new variety sweet peppers that they saw on television during morning breakfast cooking shows. Experience the joy of cooking with nature’s naturally sweet treasure, elevating your dishes to new heights. Embrace the sweet pointed pepper lifestyle and savour the sweet side of life. Your taste buds will thank you, and your meals will never be the same again.